There are many instances where a small business can harness the power of the internet for little or no additional cost and make an existing website more useful. One example is to use the site to gather information or a simple data collection system. For instance if you are a small busines owner who has deliveries, such as a pizza parlor owner, you want to ensure that the drivers you hire are reliable.
You've seen the "How is my driving" sticker attached to some large corporate vehicles but how can a small business implement something like that? One way is to have a sticker on fleet cars that gives your businesses phone number. But who is really going to report a driver if they have to remember a long phone number? Having a link from your website to report such an incident is ideal; you promote your website name while making the site itself more useful. Presumably you have chosen an easy-to-remember website address. How do you implement this though? Well, instead of hiring a web expert, you can use a free or low-cost tool such as Createonlineforms.com to do this. Systems like this allow you to quickly create an online Entry Form where complainants can report information such as car number, time of day, location, comments/complaints. This can all be done fairly quickly as these systems typically have online 'wizards' to guide you in the creation process.
So for the small business, you really can have the presence and features of a larger enterprise buy using readily available online resources...you just have to find them.
