Using Content for Web Marketing
July 6, 2010
Search engine ranking is deadly important for any website. The reason being that so much of the website traffic is dependant on a website's ranking in top search engines such as Google, Yahoo, and Bing. Web marketing is the art of using advertising and marketing tools to direct traffic to a particular website. Web Marketing is extremely useful and should be incroporated into any successful business plan for businesses seeking to operate on the internet or generate product awareness on the web.
Web marketing can be very costly if you choose to outsource this service. An alternative for small business or home based business owners is to learn a little bit about SEO or search engine optimization and incorporate this knowledge and learning into their existing or new websites. By utilizing many of the common sense guidelines of seo it's cheap and efficient to rank higher on search engines and start seeing immediate results from more Google, Yahoo and Bing traffic.
One of the keys of website marketing using seo is to always keep your website fresh and new. This doesn't mean to make over your entire website. All this means is that you add relevant articles and information on your website. Regular updates can be daily or weekly. Beyond one week is far too long for updates. Updates can come in the way of introducing new products on your website. Or they can come by writing reviews for existing products. Perhaps add some user feedback component to website and publish their responses on the website. This is an extremely smart way for updating content on your website.
If you can have users write product or service reviews then you'll have free writers adding more content, both useful and informative, for your products or services. One way may be to make customer feedback forms.