Making use of Anonymous Feedback comments
Small business owners face challenges that larger corporations don't. You may work so closely with your employees or customers that they may feel reluctant to share their true ideas. Large corporations typically have well crafted reviews designed by professionals which among other things may include the understanding that anonymous feedback sometimes is important. As a small business owner, you may not have a system to get such feedback. There are, however, many free or nearly free online resources that can help.
Online feedback forms are a good way to not only enhance your business but make it possible for employees and customers to leave you anonymous feedback about your business. For instance if you are a coffee shop owner and wanted to honestly know why a new brand of cookies do not sell eventhough it is presented to the customer in a very nice heirloom cookie jar which was give to you by your great great aunt Betty. If the reason why it does not sell is not the cookies themselves but the unattractive jar, this is something your employees and customers will not readily share with you. As a consquence, you may get rid of the cookies eventhough they may be great sellers if you got rid of the jar they are put in.
Many resources exist to affordably create an anonymous feedback system. Resources such as www.Createforms.com have an easy to follow wizard to assist in creating affordable feedback pages and you can have it up and running in minutes.
It's best to avoid the completely "free" feedback building sites as they often result in pages with numerous banners and other advertisements which at the end of the day would turn off your customers. Paying as little as $5 can usually get you some nice banner-free polls.
So anonymous feedback tools are available to everyone including the small business owner.
